Content Marketing Manager

Job Type:

Location:

Content marketing and creation is an art form that requires the ability to design creative and interesting content that connects with a targeted audience. It’s educational material that helps the reader, answers a question, or solves a problem in a way that is entertaining to read, watch, or listen to.

The purpose of content marketing is to persuade a person into taking action. Content should entice someone with valuable, engaging, and relevant information. The content marketer's job is to determine not only how to do that, but how to evaluate the efficacy of strategies employed by using metrics.


  • Create marketing resources to drive metrics such as leads, email subscribers, and brand awareness.

  • Lead blog strategy and execution to increase website visitors through search and social media.

  • Increase email subscriber base and engagement by releasing regular, helpful content that aligns with our audience’s needs and interests.

  • Conduct on-going ideal customer and buyer persona research.

  • Collaborate with internal teams, external stakeholders, and industry experts to produce. content that meets the needs of both key stakeholders and our audience.

  • Research trends related to open finance and open banking.

  • Plan when and how to repurpose content across media platforms.

  • Create and enforce deadlines according to the editorial calendar.

  • Create metrics framework to evaluate the efficacy of content strategies.

Job Description

  • 3+ years of B2B marketing experience including knowledge of building content marketing initiatives from scratch. Subject matter expertise in the B2B FinTech industry is preferred.

  • Editorial mindset that seeks to understand what audiences like to consume.

  • Excellent writing skills with strong grasp of grammar and style and ability to create relevant and engaging content.

  • Strong project management skills and understanding how to manage multiple stakeholders to deliver results.

  • Ability to analyze and present performance.

  • Familiarity with SEO and keyword research methods.

  • Familiarity with Google Analytics and reporting.

Job Requirement

Work Timezone:

Content Marketing Manager

Content marketing and creation is an art form that requires the ability to design creative and interesting content that connects with a targeted audience. It’s educational material that helps the reader, answers a question, or solves a problem in a way that is entertaining to read, watch, or listen to.

The purpose of content marketing is to persuade a person into taking action. Content should entice someone with valuable, engaging, and relevant information. The content marketer's job is to determine not only how to do that, but how to evaluate the efficacy of strategies employed by using metrics.


  • Create marketing resources to drive metrics such as leads, email subscribers, and brand awareness.

  • Lead blog strategy and execution to increase website visitors through search and social media.

  • Increase email subscriber base and engagement by releasing regular, helpful content that aligns with our audience’s needs and interests.

  • Conduct on-going ideal customer and buyer persona research.

  • Collaborate with internal teams, external stakeholders, and industry experts to produce. content that meets the needs of both key stakeholders and our audience.

  • Research trends related to open finance and open banking.

  • Plan when and how to repurpose content across media platforms.

  • Create and enforce deadlines according to the editorial calendar.

  • Create metrics framework to evaluate the efficacy of content strategies.

Job Description

  • 3+ years of B2B marketing experience including knowledge of building content marketing initiatives from scratch. Subject matter expertise in the B2B FinTech industry is preferred.

  • Editorial mindset that seeks to understand what audiences like to consume.

  • Excellent writing skills with strong grasp of grammar and style and ability to create relevant and engaging content.

  • Strong project management skills and understanding how to manage multiple stakeholders to deliver results.

  • Ability to analyze and present performance.

  • Familiarity with SEO and keyword research methods.

  • Familiarity with Google Analytics and reporting.

Job Requirement

Language Requirement:

English

Work Timezone:

Remote

Location:

Remote

Job Type:

Full time